Introducing Chic Korean aesthetics to the local market.
The hurdle to this project was to bring the aethetics of SEOUL, Korea locally in the Philippines. Our Korean clients wanted a very specific kind of delivery when it came to the imaging, using muted poppy colors for the branding. It was imperative to have a solid branding across the board due to the rapid expansion of the restaurant.
Research trumps all shortcomings
While it was a little bit of a hurdle to catch these nuances. I hopped on to the internet to get my research grinding and found some pegs that would best identify the creative gap between the client and us. All in all, it was yet another lesson for the books. Ultimately, we were able to raise the bottom line followers from 0 to 5.5k within 3 months and foot traffic seemed to be quite healthy.
