Turning a $7000 a month sales into $150,000 a month in sales through marketing.
Makobi Jeans USA is an american brand name located in Southern California and predominantly serves the Big and tall market. My role in Makobi Jeans USA was actually as one-man digital marketer. My role within the company was to manage and create all digital assets, strategize campaigns, and deploying of the social media assets as well as run and manage the Google, and Facebook Ads. For the first two years, our monthly budget was only a mere $300 dollars a month but as I saw that the amount put in for the ads almost dictates the bottomline of the sales, I kept increasing the budget until we found a pipeline that worked well for the company. After about 4 years of rinse and repeating but with tweaks in between, we finally grew a company to a little under $2 million in yearly sales raking about $100 - $1500 in monthly revenue online.
E-mail marketing at its purest
It was one thing to accumulate a cold audience from social media but I believe that basing on the 80/20 percent rule, the 80 percent of our profits rooted from the 20 percent of our marketing which was e-mail marketing. The Facebook ads got the cold audience with a catchy modern slideshow videos of our latest clothes and then offering a 25% for first time users. Then after a year tuning the discount to 10% since we had a loyal enough audience that spread our name and created brand authority. Those audience would then recieve e-mails at a 8% open rate and a percent of that would purchase after seeing that we not only regularly come up with new designs but kept in alignment to provide value and opportunities when it came to holidays and promotions.
