Ad Campaign for SALE event grows social media followers pushing the page to over 100,000 followers and hundreds of foot traffic in a 3 day sale boosting profits.
With a combination of various techniques such as influencer marketing, Online Advertising through Facebook and Instagram, we were able to achieve a profitable and succesful event promoting the anniversary sale of a local Motorcyle dealer and retailer. Philippines has been known to have one of the highest Facebook user rate so it was only natural to advertise through the platform while giving value to what the audience might expect during the sale.
Using brand image to appeal to potential first time customers
The brand had already amassed recognition due to the quality of the products that were being showcased so it interest was already there but since a lot was riding in terms of over stocks for the event, it was imperative to not only grow the audience using our campaign but to really bring in the sales and liquidate the current stocks so we deviced a 20% sale for certain items and for every substantial purchase such as a bike or a higher end helmet, we rewarded the purchase with a free hat and shirt to further have our apparel line advertised and create a culture around it.
