The Luxury Handbag and Home Decor Designer that hit the market like storm
Neil Felipp is a designer hailing from Cebu, Philippines. With unique pieces giving homage to the Filipino culture in a modern way. With each designer item costing about the same as name brands from the likes of celine, louis vuitton, and dior, it was naturally quite a hurdle to find the right tone to appeal to the 0.01% of the country and create a solid brand around it.
A message that reflects the brand identity trumps all trends
I had somewhat of a strict brand guide for this project, meaning execution was meticulous, (rightfully so) but this shows that instead of trying different trends and techniques, you must have a unified tone and voice in terms of aesthetics and execution. We tested a few different times and content to see which ones experience the highest growth for the page. All efforts were done organically and no paid advertising was involved in the pipeline. As a results, I was able to bring in 3000 unique followers to patronize the brand and grow the bottom line audience.
