Growing Puresteel Manufacturing from scratch to 12k within three months
Puresteel is one of the nations leading steel manufacturer providing materials for the construction development sector. However, Having not know anything about the steel manufacturing industry, it was a major challenge to take on the industry and to appeal to consumers for B2B and B2C. However It was a great opportunity not only to educate myself but educate my audience about not only the products but the brand itself.
Utilizing modern solution for age old problems
Seeing as though Facebook is the most prominently used platform by the populus here in the Philippines, I decided to go for the organic route to retail current followers and providing value as well as creating a funnel through using Facebook retargeting to attract cold audience. The tools used to create content was the Photoshop, Illustrator, DaVinci Resolve, as well as copy AI or Chat gpt for the copy. The hook would be mroe educational content mostly on comparisons and how to and to my surprise. We were able to grow the audience to the size our clients were happy with.
